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GEO Insights

Strategies, research, and news about AI search optimization.

Strategy 8 min read

GEO vs SEO: The Complete Guide for 2025

As AI-generated search results take over, traditional SEO is no longer enough. Here's how Generative Engine Optimization changes the game.

GeoLens Team May 10, 2025

Product 5 min read

How do you know if ChatGPT mentions your brand? AI Visibility Testing gives you the answer — systematically and at scale.

GeoLens Team May 3, 2025

Research 10 min read

Not all citations are equal. We analyzed thousands of AI responses to understand which content attributes make LLMs more likely to cite your pages.

GeoLens Team Apr 28, 2025