AI Visibility Testing: What It Is and Why It Matters
GeoLens Team
·
May 3, 2025
·
5 min read
## The Brand Mention Problem
When someone asks an AI assistant about your industry, does it mention your brand?
Most companies have no idea. AI Visibility Testing changes that.
## How It Works
GeoLens runs a battery of queries against multiple LLMs (ChatGPT, Gemini, Perplexity, Claude)
and tracks whether your brand appears in the response — and in what context.
- **Mention rate** — % of queries that include your brand
- **Sentiment** — positive, neutral, or negative framing
- **Position** — first mention vs. buried in a list
- **Competitor share** — how often you appear vs. rivals